Crash course

brand design

Two of my favorite things: designing brands and travel! When DJB Design was asked to design a brand for a new airline, I was in heaven — quite literally. The founders of this new airline, Celestial Air, wanted the branding to evoke aspirational travel. Think 1960s travel agency posters that made you pine for a far-off destination.

If you haven’t heard of Celestial Air, well, that’s because it’s not a real airline. It’s part of “Crash Course,” a new storytelling show by Nicole Hardy and Jennifer Warnick. So while the airline wasn’t real, my branding efforts most definitely were. You can read a deep dive on my process of designing the brand for Celestial Air and Crash Course by clicking this link.

Ask: Create a visual brand for a fictional airline to be used in a staged production.

Tools: Adobe Creative Suite

Deliverables: Airline branding package including logos, color schemes, fonts and brand voice; show logo; show poster; 12-page show program styled as an in-flight magazine; airline-branded props to be used on stage; show creative for social media and website

Timeline: 1 month

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You can read a deep dive on my process of designing the brand for Celestial Air and Crash Course by clicking this link.