Brand Identity
new orleans pridefest grows with gautreaux
New Orleans Pridefest started in 2015 as a bar block party as a precursor to the city’s annual pride parade. As the years went on, its popularity grew and the festival expanded its footprint, adding vendors and entertainment. The festival’s organizer approached DJB Design to create a brand identity that would establish an easily identifiable brand for attendees, vendors and sponsors, and one that would facilitate the festival’s growth year after year. Time to meet Gautreaux!
The challenge: Establish New Orleans Pridefest as a brand of its own. The Phoenix Bar remains a presenting sponsor, but all operations, including all funding, needed to shift into a newly created nonprofit, New Orleans Pridefest.
DJB Design set out to design a brand that felt approachable, familiar, and celebratory of the Gulf South’s vibrant LGBTQIA+ community.
The solution: Gautreaux the Gator was born, featuring their fabulously manicured claws and sunglasses adorned in the colors of artist Gilbert Baker’s original 8-color Pride Flag and scutes in the colors of Daniel Quaser’s Progress Pride Flag. Their toothy grin spells out New Orleans in folksy, fun typography.
The result: Since Gautreaux was introduced to much fanfare in 2024, merchandise sales help fund the festival, and the festival’s newly created social media channels are gaining traction. We continue to solidify the brand voice as the festival has grown into a booming festival with 6,500 attendees (New Orleans & Company, 2024) and is a tourism draw for the city of New Orleans and the LGBTQIA+ community.
New Orleans Pridefest’s logo features Gautreaux, a festive green alligator with just the right amount of fierceness and fabulosity that is representative of the LGBTQIA+ community.
A wider range of merchandise offerings has been a great way for New Orleans Pridefest to raise funds for the ever-expanding festival.
Gautreaux hits the socials.
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